No new tool to learn. No posts to make each day.
Your hotel has traffic. It has a booking tool and an email tool. What it lacks is memory. We add four stages around what you use. Now a guest who looked once has a way to come back and book direct.
01
Fewer than 2% of new guests book on the first visit. Capture is for the rest.
Every guest who views your rooms gets tagged. Your pixels and analytics go in right. So the guests who checked you out are still in reach. At check-in and check-out, we save their email and phone. They opt in first, per GDPR. The hotel owns the list. Not me. Not a platform.
No more lost traffic. No more "we will catch them at the desk."
02
Some guests look at your rooms and leave. Three emails bring them back. First a nudge. Then proof. Then a time-limited push, tied to your open rooms. Nothing is made up. It runs on the email tool you already pay for. Nothing new to learn. Nothing new to log in to.
Direct bookers also get perks before they arrive. It costs the hotel next to nothing. And it sets the tone before they walk in.
Same site you have. New memory.
03
Direct bookers get an offer. It does not break rate parity. It is never a lower price. A better room. A late check-out. A food or drink credit. Each one is timed and tracked. So you know what it earns.
Most hotels get this wrong. The reason to book direct is what you give at the hotel. Not a 5% cut. A cut hurts your price everywhere. And it trains guests to wait for the next deal. Something at the hotel costs you less. It is worth more to the guest. And no site can match it.
The sites sell price. You sell what is at the hotel.
04
Win-back emails go out 30, 90, and 180 days after the stay. While the room is still fresh in mind. Slow weeks fill up with past guests and locals. They book a quiet week fast.
A repeat guest who books direct costs you 0% fee. And they are worth 3 to 4x more over time. The first season pays for the system. After that, it is profit.
Most people sell ad work on a monthly fee, forever. Innforge builds one system, once. When it runs, it is yours. The accounts are in your name. The list is on your platform. The emails are in your hotel's account. If we stopped talking tomorrow, it would still work.
We track direct booking ROI over 90 days. The goal is 8 to 10x on what you put in, by the end of the season. Ad spend runs about 500€ to 1.500€ a month. That is less than the sites take in one busy summer week.
Days 1 to 30
Install
All four stages go on your live site. Tracking, capture, emails, offers.
Days 31 to 60
Optimize
The system runs on real bookings. I tune it to what works.
After
Yours
It runs on its own. No retainer. No fee.
From you: a few calls. Plus access to the booking tool and ad accounts you already have. That is all.
You bring the hotel. I bring the numbers. The audit is 30 minutes. It is free. If the numbers do not work for you, I will say so. Five hotels per destination per season.